
Aura Beauty Bar - Brand Identity/Branding
2023
Aura Beauty Bar is a sanctuary for all facets of self-care beauty, curating an extensive array of services that transcend the ordinary, resulting in a transformative experience that leaves customers exuding rejuvenation and confidence. Rooted in commitment to the significance of self-care and the pursuit of comfort, their mission is to ascend as the ultimate beauty and self-care destination.
Our design journey, echoing the brand's essence, unfolded with an elegant simplicity. It embraces a fusion of soft, handcrafted, and brush-like typography, eliciting a warm, inviting aesthetic that brings visitors into our nurturing embrace. In an industry where serif fonts and typography often dominate, we have harnessed the power of distinction. Meanwhile, our choice of a neutral color palette serves as a tranquil canvas, bestowing a serene, skin-like aura upon the brand, in perfect harmony with the world of beauty we represent.