During my tenure with Jacobson/Rost, we were presented with a suite of creative directives in celebration of Brad Parsly's remarkable venture, the American Highway Reserve Bourbon, proudly affiliated with the esteemed Bardstown Bourbon Company Brand. Our task encompassed a multifaceted approach that spanned the realms of visual storytelling, design aesthetics, and digital engagement.

At the core of this creative endeavor, we embarked on a journey through short-form video content featuring the globally renowned country superstar, Brad Parsley. This endeavor not only celebrated the craftsmanship of his bourbon but also captured his spirited voyage across the vast expanse of the United States. During this odyssey, Mr. Parsley cradled 90 barrels of his bourbon, each maturing with each mile he traveled.