
City Lights Brewing Company - CBD
2021
During my time at Jacobson/Rost, I undertook the creative challenge of crafting graphical banners and displays that would serve as captivating visual elements for the CBD seltzer beverages produced by City Light Brewing Company. City Light Brewing Company's CBD seltzers are an infusion of real tea, all-natural THC-free CBD, with promising benefits. Notably, the infusion of terpenes plays a pivotal role in enhancing concentration and energizing the senses.
To echo the bold and vibrant character of these seltzers, my design approach was inspired by the flavors themselves. From the tropical allure of dragon fruit to the sweetness of ripe strawberries, each flavor played a role in shaping the visual narrative. The resulting graphical banners and displays harmonized with the products, presenting an artful experience.