During my tenure at Jacobson/Rost, we were tasked with the development of multifaceted advertising deliverables across an array of channels to power the "Make More Memories” campaign. Kalahari is home to the largest indoor water park in the United States.

We traveled to Houston, where we immersed ourselves for two weeks of video production shoots and photography. With our preplanning of all the different shots we needed secured across all channels, our mission was to make sure all content gave off an essence of memory-making. We orchestrated the presence of real families, inviting them to partake in the joyful embrace of an indoor water park. Through our lens and theirs, we captured these moments in time, transforming them into indelible memories.