During my time at Jacobson/Rost, I had the privilege of collaborating with Linksys in the creation of their esteemed "Life Tested" campaign. This encompassed the orchestration of video production content, the development of a suite of digital assets, and the design of an immersive landing page. Linksys, a distinguished brand specializing in data networking hardware products tailored for both home users and small businesses, has long adhered to a rigorous standard of product quality. Prior to being made available to the public, their products undergo a journey of verification. This process involves an astounding total of 25 life tests spanning over 40,000 hours. These tests are designed to simulate a wide spectrum of real-world scenarios, ensuring every facet of speed, reliability, security, privacy, and ease of use.

Drawing inspiration from this commitment to excellence for their products, I embarked on the creation of the "Linksys Life Lab." This imaginative construct is set in an isometric world, serving as a symbolic representation of the testing process that underpins Linksys products. In this virtual realm, the intricate, behind-the-scenes journey of each product is unveiled, providing a visually captivating narrative that mirrors the brand's unwavering dedication to ensuring the highest standards of quality and performance.