Throughout my time at Jacobson/Rost, I was entrusted with the creative aim of conceptualizing a campaign for Monroe's groundbreaking innovation, the Monroe Intelligent Suspension (MIS). At the core of our ideation process lay the brand's ingenious line of advanced shocks and struts, designed to anticipate and conquer the challenges of the road ahead.

Our brainstorming sessions were an immersive journey, drawing inspiration from the profound capabilities of Monroe's intelligent suspension system. The central theme emerged as a double conundrum, capturing the essence of the brand's visionary products. This concept is distilled into an interplay between "Driving What's Next" and “Anticipating The Road Ahead”.