Onyx Connect Media - Brand Identity/Logo Design

2020


I had the distinct honor of crafting a logo for Onyx Connect, a campus news source that transcends the ordinary by dedicating itself to telling uplifting stories and dispelling stereotypes associated with students of color. Originating at Illinois State University, this remarkable platform has since evolved into a celebrated news outlet, its digital pages graced with weekly articles that illuminate the vibrancy of the student community.

In the pursuit of a visual identity that would mirror the diverse and dynamic audience it serves, I embarked on a design journey marked by creativity and symbolism. The logo was envisioned as a vivid mosaic, with a rich taste of colors that beautifully imitated the perspectives and voices that Onyx Connect represents.

Beyond the array of colors, the design bore a quill element at its heart—a subtle yet profound symbol of the news media's timeless role as a storyteller and truth-seeker. This design choice resonated with the spirit of journalism and underscored the brand's commitment to empowering students of color by amplifying their narratives and voices.