During my tenure with Jacobson/Rost, we were commissioned to produce short-form documentary video content for the collaborative venture between Optima Batteries and Monster Jam. Our team embarked on a journey to Houston, where we orchestrated a cinematic exploration of the thrilling world of Monster Jam. Our lens delved into the heart of the action, capturing behind-the-scenes moments and conducting interviews with several charismatic Monster Jam drivers.

This immersive production unveiled the extraordinary power demands of Monster Jam trucks, illuminating the pivotal role that Optima Batteries play in sustaining their reliability. As we peered into the captivating intersection of power and performance, the result was a compelling narrative that celebrated the synergy between these robust machines and the dependable energy source provided by Optima Batteries.